Question 1

Is there a free trial?

Accepted Answer

No — Marketeze is paid-only. The interactive demo on this page is exactly how the scoring works, so you know what you're getting before you subscribe.

Question 2

What's the refund policy?

Accepted Answer

We honour a 14-day cooling-off period on new subscriptions in line with UK consumer law. Email support if you'd like a refund within that window. See the refunds page for the full terms.

Question 3

What is a video hook?

Accepted Answer

A hook is the opening 1-3 seconds of your video - the text, spoken words, or visual that appears first. It's called a 'hook' because its job is to hook viewers' attention and stop them from scrolling. On platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, you have less than 2 seconds to convince someone to keep watching. A strong hook can be the difference between 100 views and 1 million.

Question 4

How does the hook scoring work?

Accepted Answer

Our AI analyzes your hook across 5 key criteria, each targeting a proven driver of short-form video engagement. Curiosity (25%) — does the hook create an open loop or unanswered question that compels viewers to keep watching? We look for curiosity gaps, incomplete thoughts, and 'wait, what?' moments. Urgency (20%) — does the hook convey FOMO, time-sensitivity, or immediate relevance? We check for time pressure, scarcity signals, and trending triggers. Specificity (20%) — does the hook use concrete numbers, unique angles, or specific details instead of vague claims? We reward '47,000' over 'a lot' and 'in 30 days' over 'quickly'. Emotion (20%) — does the hook trigger a strong emotional response like surprise, fear, excitement, or relatability? We evaluate emotional intensity and visceral reaction potential. Clarity (15%) — is the message immediately clear within 1-2 seconds? We check that the hook communicates its value without confusion. The final score (1-100) is calibrated to be realistic — most hooks score 40-70, and only truly exceptional hooks score 80+. Weights shift slightly by platform based on each platform's algorithm priorities.

Question 5

What research is the hook scoring based on?

Accepted Answer

Our 5 criteria and their platform-specific weights are derived from 2025-2026 research across Hootsuite, Sprout Social, Buffer, Social Insider, Sotrender, OpusClip, and AuthoredUp. Key findings that shaped our model include TikTok's '3-second rule' (33% of viewers scroll within 3 seconds), Instagram's DM-share signal as a top engagement metric, YouTube Shorts requiring strong intro retention, and LinkedIn's dwell-time-first algorithm. We review and update our weights quarterly. Our scoring is a guidance tool — not a guarantee — since video performance depends on many factors beyond the hook.

Question 6

Can I generate a hook from scratch?

Accepted Answer

Yes! If you don't have a hook yet, just switch to 'Generate Hook' mode and enter your topic or niche. Our AI will create a high-quality viral hook guaranteed to score 75+, complete with the same detailed analysis, improvements, and alternatives. Pro subscribers get unlimited analyses.

Question 7

What platforms does this work for?

Accepted Answer

Marketeze works for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn video. Select your platform when analyzing to get scoring weights and recommendations optimized for each platform's unique algorithm and audience preferences.

Question 8

Does it work in languages other than English?

Accepted Answer

Yes! Marketeze automatically detects the language of your hook and provides all feedback, improvements, and alternative hooks in that same language. Whether you're creating content in Spanish, French, German, Japanese, Portuguese, or any other language, our AI will analyze and respond in your language.

Question 9

Does Marketeze have an API?

Accepted Answer

Yes! Pro subscribers get full access to our REST API. You can analyze hooks, generate alternatives, and create hooks from scratch programmatically. The API supports 20 requests per minute and you can create up to 5 API keys per account. Check out our API documentation for details.

Question 10

Can I cancel anytime?

Accepted Answer

Yes! You can cancel your Pro subscription at any time. You'll continue to have access to Pro features until the end of your current billing period. No questions asked, no hassle.

Question 11

How accurate are the predicted scores for alternatives?

Accepted Answer

The predicted scores for alternative hooks are estimates based on the same criteria used for analysis. While no AI can guarantee viral success, our alternatives are designed to score higher than your original by leveraging proven viral strategies like curiosity gaps, social proof, and emotional triggers.

Question 12

Are the scores guaranteed to predict performance?

Accepted Answer

No. Our AI provides predictions based on patterns in successful content, but video performance depends on many factors including your audience, posting time, content quality, platform algorithm changes, and trends. Our scores and suggestions should be used as one helpful input in your content strategy, not as guarantees. Think of it like a spell-checker for hooks - useful guidance, but not a replacement for your own judgement.

Question 13

What's the maximum hook length?

Accepted Answer

Hooks can be up to 1,500 characters. This covers the vast majority of video hooks, which are typically just 1-2 sentences that appear in the first 1-3 seconds of a video.

Question 14

Is my content kept private?

Accepted Answer

Absolutely. Your hooks and analyses are only visible to you. We don't share your content with other users or use it for any purpose other than providing you with analysis and improvements.

Question 15

What is Diamond?

Accepted Answer

Diamond is our premium tier for power creators. It includes everything in Pro plus Content Studio, email opening paragraphs, YouTube longform hooks, thumbnail analysis, cross-platform cascade, visual hook suggestions, caption & hashtag generation, and thread structure planning.

Question 16

What exactly does Content Studio include?

Accepted Answer

Content Studio is your all-in-one AI workspace for creating platform-ready content beyond hooks. It includes 15+ content types: visual hook suggestions (scene compositions and text overlay ideas), captions, hashtag strategies, thread outlines, carousel plans, cross-platform cascade (adapt one piece for TikTok, Instagram, YouTube, and LinkedIn in one click), email openers, video scripts, tweet storms, bio optimization, CTA variants, poll questions, story sequences, pin descriptions, and ad copy. It complements the hook analyzer — use the analyzer to perfect your hook, then use Content Studio to build the full content package around it. Content Studio is available on Diamond plans.

Question 17

What's the difference between Pro and Diamond?

Accepted Answer

Pro gives you unlimited hook analyses, generations, and advanced features like niche optimization and A/B testing. Diamond adds our complete content creation suite: Content Studio, email paragraphs, YouTube longform hooks, thumbnail analysis, cross-platform cascade, visual hooks, caption generation, and thread planning.

Question 18

Can I upgrade from Pro to Diamond?

Accepted Answer

Yes! You can upgrade from Pro to Diamond at any time. Visit your billing settings and choose a Diamond plan. If you're on a recurring Pro plan, you'll be prorated for the remaining time on your current billing cycle.

Feature	Pro	Diamond
Hook analyses	Unlimited	Unlimited
Hook scoring (1-100)
AI alternatives	10 per analysis	10 per analysis
Generate from scratch
Niche optimization
A/B testing

Feature	Pro	Diamond
Hook analyses	Unlimited	Unlimited
Hook scoring (1-100)
AI alternatives	10 per analysis	10 per analysis
Generate from scratch
Niche optimization
A/B testing

Simple, transparent pricing

Every day without optimized hooks = potential views lost

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