Question 1

What is a video hook?

Accepted Answer

A hook is the opening 1-3 seconds of your video - the text, spoken words, or visual that appears first. It's called a 'hook' because its job is to hook viewers' attention and stop them from scrolling. On platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, you have less than 2 seconds to convince someone to keep watching. A strong hook can be the difference between 100 views and 1 million.

Question 2

How does the hook scoring work?

Accepted Answer

Our AI analyzes your hook across 5 key criteria: Curiosity (25%), Urgency (20%), Specificity (20%), Emotion (20%), and Clarity (15%). These are weighted based on research into what makes short-form video content go viral. The final score is calibrated to be realistic - most hooks score 40-70, and only truly exceptional hooks score 80+.

Question 3

Can I generate a hook from scratch?

Accepted Answer

Yes! If you don't have a hook yet, just switch to 'Generate Hook' mode and enter your topic or niche. Our AI will create a high-quality viral hook guaranteed to score 75+, complete with the same detailed analysis, improvements, and alternatives. Pro subscribers get unlimited analyses.

Question 4

What platforms does this work for?

Accepted Answer

Marketeze works for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn video. Select your platform when analyzing to get scoring weights and recommendations optimized for each platform's unique algorithm and audience preferences.

Question 5

Does it work in languages other than English?

Accepted Answer

Yes! Marketeze automatically detects the language of your hook and provides all feedback, improvements, and alternative hooks in that same language. Whether you're creating content in Spanish, French, German, Japanese, Portuguese, or any other language, our AI will analyze and respond in your language.

Question 6

Can I cancel anytime?

Accepted Answer

Yes! You can cancel your Pro subscription at any time. You'll continue to have access to Pro features until the end of your current billing period. No questions asked, no hassle.

Question 7

How accurate are the predicted scores for alternatives?

Accepted Answer

The predicted scores for alternative hooks are estimates based on the same criteria used for analysis. While no AI can guarantee viral success, our alternatives are designed to score higher than your original by leveraging proven viral strategies like curiosity gaps, social proof, and emotional triggers.

Question 8

Are the scores guaranteed to predict performance?

Accepted Answer

No. Our AI provides predictions based on patterns in successful content, but video performance depends on many factors including your audience, posting time, content quality, platform algorithm changes, and trends. Our scores and suggestions should be used as one helpful input in your content strategy, not as guarantees. Think of it like a spell-checker for hooks - useful guidance, but not a replacement for your own judgement.

Question 9

What's the maximum hook length?

Accepted Answer

Hooks can be up to 500 characters. This covers the vast majority of video hooks, which are typically just 1-2 sentences that appear in the first 1-3 seconds of a video.

Question 10

Is my content kept private?

Accepted Answer

Absolutely. Your hooks and analyses are only visible to you. We don't share your content with other users or use it for any purpose other than providing you with analysis and improvements.

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